LIQUID ASSETS

Liquid Assets is a cover design concept for the article of the same name from The Atlantic’s March 2016 Issue. Through research of The Atlantic brand and its audience, I created a new experimental image that would communicate the story while working effectively on newsstands.

 

he Atlantic’s brand had enough flexibility to experiment with 3D typography, which they have yet to explore, and I pursued my concept of treating the cover-line “Liquid Assets” as both my hero graphic and my headline text, delivering a final cover with visual irony that would appeal to its audience.

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The text “Liquid Assets” is created directly in Photoshop through the manipulation of stock imagery and type.