Rendr Care ReBrand

Rendr Care, founded by respected New York City community physicians, blends cultural resonance with healthcare excellence. 关心 (rén dé) to equate to benevolent integrity and high-mindedness, Rendr’s top-notch providers are highly trained in primary care and other specialties, dedicated to listening to patient concerns with empathy with their “People First” philosophy. The modern clinical spaces and comfortable waiting rooms ensure a stress-free experience for patients.

To engage the Chinese American demographic, KUDOS designed a logomark that integrates Chinese characters into a gem-like emblem, paired with a green palette and a mix of humanist English and sans-serif Chinese typefaces. This design reflects Rendr’s commitment to holistic health and cultural sensitivity, creating a welcoming brand experience for all.

Awarded GDUSA Health + Wellness Design Award and GDUSA American Graphic Design Award

Health, Wellness, Branding, Pattern, Chinese