Stand with Asian Americans Campaign Branding

Stand with Asian Americans (SWAA) is the largest coalition of Asian American entrepreneurs, investors, and activists, formed to combat the rise in anti-Asian hate and violence. KUDOS was entrusted with creating a powerful brand and website to support the organization’s mission.

Activism starts at the ground level, through personal and manual effort. We developed an impactful visual identity by blending brushed lettering with a modern, dynamic look that conveyed urgency without alienation. The branding was designed to feel approachable, inclusive, and universal, appearing on Asian American Justice Rally posters, socials, and websites.

Asian, Diversity, Activism, Non-profit