currently in [ New York ]​​

© 2019 Ashley Wu — All Rights Reserved

THE CLEMENTE

CLIENT — THE CLEMENTE SOTO VÉLEZ CULTURAL AND EDUCATIONAL CENTER

STUDIO — KUDOS DESIGN COLLABORATORY

DESIGN, SIGNAGE, PRODUCTION — ASHLEY WU

CD — JOHN KUDOS

Building off on a brand system developed by KUDOS in 2011, this project encapsulates its shortened namesake The Clemente in elegant brushed stainless steel letters. Sitting on the baseline of the scrollwork entryway, the opening signage is intended to work compatibly with the surrounding architectural elements. Accompanying the new signage are bright window graphics which play off the ribbon graphics seen in its logo. Playful while functional, they are fully light blocking for the black box studio within its walls.

KUDOS’s full signage proposal, currently undergoing the city approval process, delineates The Clemente as a modern cultural center in the Lower East Side while preserving its history as a former public school.

Fabrication by Wonderful Signs + Creative.