
Created with queer desire, curiousity, and discovery in mind.
Frock Magazine
Client
Frock the world, Eli Schmidt
Studio
Kudos Design Collaboratory
Creative Director
John Kudos
Art Director
Ashley Wu
Project Manager
Amanda Knott
Designer
Fay Qiu
FROCK Magazine is an independently printed black and white publication released once a year—120 pages of photos, interviews, and erotica captured by photographer and director Eli Schmidt. Inspired by artist journals, vintage pornography, and independent zine culture, loud experimental typography spoke boldness and elegance into each feature story to cultivate a this platform for unbridled queer joy and celebration.
Awarded the PRINT Awards 2022: First Place in Editorial Design, 365: AIGA Year in Design: Winner in Editorial Design, SPD 58: Print Merit Winner, and GDUSA 2021 American Graphic Design Award.
Zine, LGBTQIA+, Queer, Magazine, Kink, Editorial

























