currently in [ New York ]​​

© 2019 Ashley Wu — All Rights Reserved

SAN FRANCISCO FILM MUSEUM

San Francisco Film Museum is a re-branding concept of the San Francisco Film Museum, a volunteer run organization composed of artists, designers, writers, and filmmakers with a passion for film. An organization embedded deeply into history, the iconic San Francisco orange is perfect on top a flexible modern mark that would appeal to a young audience and allow the museum to explore the Bay Area's cinematic past without ever feeling dated.

REIMAGINING THE BRAND