Interrogating the deep and complex relationship America has with native peoples

Americans Exhibition Design

CLIENT
SMITHSONIAN’s NATIONAL MUSEUM OF THE AMERICAN INDIAN

ARCHITECTURE
STUDIO JOSEPH

GRAPHIC PRODUCTION
KUDOS DESIGN COlLABORATORY

KUDOS Design Collaboratory

Creative Director
JOHN KUDOS

PRODUCTION
ASHLEY WU

For the “Americans” exhibition at the National Museum of the American Indian, Studio Joseph teamed up with KUDOS to bring an incredible collection of nearly 350 objects, props, images, and archival clips from film, television, and commercials to life. Spread across six galleries, the exhibition takes visitors on a journey through three centuries of American history, focusing on how Native Americans have shaped the nation's identity—from Pocahontas to the Battle of Little Bighorn, Thanksgiving, and the Trail of Tears. It’s a powerful look at familiar stories with a fresh perspective.

Working side by side with Studio Joseph, we made sure every graphic element—from text to visuals—was clear, impactful, and perfectly shipped off for production.

Awarded the GDUSA American Graphic Design Award. The language used across this description and exhibition is in line with the Smithsonian National Museum of the American Indian. Photography by Thomas Loof, © National Museum of the American Indian.