DOPE.SECURITY

A GV-backed cybersecurity startup founded in 2021, dope.security is looking to disrupt the 20-year legacy market and offer a fresh approach to solutions focusing on simplicity, speed, and user experience.

From Stealth to Statement: Evolving the dope.security Brand
dope.security’s brand evolution breaks away from fear-based, legacy cybersecurity branding and creates a bold, human-first identity. We designed a clean, wearable visual system and extended it into tactile brand experiences, transforming traditional B2B touchpoints into moments of connection. From digital UX to immersive, community-driven events, every detail was crafted to resonate with modern security teams. The result: a stealth-to-standout brand redefining how cybersecurity shows up in the world, proving cybersecurity can be stylish, accessible, and culture-shaping.

The Results
By building our design philosophy to reimagine cybersecurity as something aspirational, not just essential, our brand strategy translated directly into business growth. In the last year, we redefined what a cybersecurity brand can look like in the physical world. We crafted a visual identity that security teams want to engage with. Our marketing and sales strategy evolved to support the brand initiative, pivoting from standard booth-based events to interactive, B2C-style pop-ups and activations that bring our B2B brand to life, generating 500K+ impressions per major conference.

Web traffic surged by 47% year-over-year with little to no ad spend, reflecting the strength of rising brand momentum and visibility. Sales grew over 6x, putting us on track for nearly 20x growth in just two years. Today, our product is deployed across 80 countries, demonstrating global relevance and accelerating adoption.

brand strategy, Product Marketing, branding, events collateral, conference