Manhattan Youth Rebrand

Manhattan Youth is a non-profit org that fosters joy, success, and belonging through early childhood after-school, adult, and senior programming throughout NYC. With a mission to build community in lower Manhattan and beyond, the logo refresh, web design, and marketing focused on bringing a welcomeness to the round and warm typography, matched with a youthful quirkiness. Multiple offerings abound—after-school, sports, swim school, camps, Pier 25—a colorful subbrand system is implemented for a simple yet effective visual organization.

brand strategy, logo, collateral, website