Manhattan Youth Rebrand

Manhattan Youth’s 30-year mission is to provide the highest quality childcare, academic, recreational, and cultural activities to individuals and families in Manhattan and beyond.

WEBSITE
KUDOS was tasked to completely overhaul and redesign the Manhattan Youth website as it worked to scale its technological capabilities internally and externally—managing 32 after-school programs across 24 locations, a schedule of over 500 classes and events per week, partnerships with Pier 25 at Hudson River Park, and much more.

BRANDING
While surveying the website structure, KUDOS propositioned Manhattan Youth to additionally go through a brand refresh. Minor adjustments were made to modernize and rejuvenate the logo with modular arches, rounded caps, and the introduction of new brand fonts—Basic Sans and Volte Rounded—to bring a little bit of quirk and youthful comfort.

Bold colorblocking was introduced to add a hue-based subidentity system — After-School, Sports, Aquatics, Camps, Pier 25 — allowing each sub-brand to exist independently on their own with their own functional teams and programming, yet still remain connected as an identity encapsulating the entirety of Lower Manhattan.

brand strategy, logo, collateral, website