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The KNot digital video series

Client
The Knot

Head of Editorial
Annie Lennon Carroll

Executive Producer
Rebecca Blumhagen

Producer
Chloe Campion, Jessie Epstein

Director & Animator
Erin Brown Thomas

Video Editor
Maria Mikhailova, Traci Hercher

Art Direction & Design
Ashley Wu

Animator
Mariana López

Illustration
Michelle Mildenberg, Vesna Asanovic

As The Knot unveiled its 2023 rebrand, focusing on the next generation of modern-day couples, their digital presence needed to follow. A wide range of video, photo, and animation series were produced to live across the website, YouTube, and social channels, while maintaining a cohesive and vibrant tone of voice.

While the Knot has had an extensive presence on social platforms for a while now, a new logo and a fresh new palette and typeface needed to slowly take over the more traditional and old-school look and feel of dated social trends. In the new series, vibrant colors and bold splashy typography spread across the screen to bring the editorial voice to life. On the website, these original Knot productions are used to bring guidance and support across the blog and product pages.

Looking to start a Registry? Watch this video on Top 10 Registry items! Planning for your future wedding? Let us show you what a wedding planner can do you for as a day-of coordinator, partial planner, and an all-inclusive planner. There’s a video for everything!

Graphics package, gfx, animation, how-tos, video guides

The Budget Diaries

The budget doesn’t always go to plan! From ideation to execution, these couples break down their plans from location and venue, their top priorities, and where the money all adds up to when they start to crunch the numbers.

Best Wedding Songs

DJ Sound off! These wedding DJs have heard it all and seen it all, and can give you advice on what should be brought to the dance floor, or be left alone.

Ask the Expert Series

Have you ever wondered what questions you should be asking when planning a wedding? Here’s where you can start, diving deep into advice given by Knot Marketplace Vendors.