
Action to catalyze tech, a paradigm shift for DEI
The Act Report
Client
Snap INc., The Aspen Institute
STUDIO
KUDOS DESIGN COLLABORATORy
CReative Director
John Kudos
Art Director
Ashley Wu
Project Manager
Jess Mackta
Designer
Ashley Wu, Owen Febiandi
WEB DEVELOPER
Chris Manlapid, Christian Juniady Setiawan
ILLUSTRATION
Michelle D'Urbano
Historically, the tech industry’s approach to Diversity, Equity, and Inclusion (DEI) has been dispersed, individual, and short-term. The ACT Report—which is an acronym for Action to Catalyze Tech—is calling for a new DEI paradigm, one that is holistic, collective, and sustainable. With DEI initiatives hitting a standstill, the working group was created in response to an industry-wide call to action to improve diversity, equity, and inclusion in the sector without much guidance as to how to measure and do so. Over 30 CEOs from leading technology organizations, including Airbnb, Apple, Cisco, Dropbox, Etsy, Google, LinkedIn, Netflix, Twitter, Salesforce, Snap, Spotify, Uber, and many others have committed to be founding signatories of the ACT Report. Together, these founding signatories represent more than 1,000,000 tech employees. The ACT Report’s peer-reviewed recommendations offer a blueprint that businesses at all stages—from startups to mature companies—can implement to drive systemic change in a world where business strategies can no longer be separate.
“So often the tech industry moves fast and shoots for the stars—yet when it comes to diversity and inclusion, the industry’s progress has been agonizingly slow. It is long past time for urgency and accountability, and the ACT Report sets out a tangible roadmap for companies of all sizes. Collective action is key, and needs everyone in business—from CEOs to interns—to be inspired to act.”
— Oona King, Vice President of Diversity, Equity and Inclusion at Snap Inc on Business Wire
KUDOS designed their comprehensive PDF report that was launched at the Snapchat DEI Innovation Summit: From Insight to ACTion. DEI is important and serious work, but the illustrations, colorblocking, and typography used across the report were used to offset the heavy amount of information, data, and recommendations and visually align across a collaborative team of 29 Catalyze Tech Working Group members, 4 key partners, and 14 contributors.
The Catalyze Tech Working Group members’ organization and institutional affiliations include Snap Inc., Aspen Institute, Google, PwC, Harvard Business School, Harvard Kennedy School, The Brookings Institution, AnitaB.org, Reboot Representation, Kapor Center, University of Massachusetts Amherst, The University of Texas at El Paso, Computing Alliance of Hispanic-Serving Institutions, Constellations Center for Equity in Computing at Georgia Tech, QSIDE Institute, National Center for Women & Information Technology, Expanding Diversity and Gender Equity in Tech (EDGE in Tech)™ Initiative at the University of California, Coqual, CSforAll, LA-Tech.org, IncluSTEM, Scholastic Education Solutions, Bennington College, and Powered By Decisions.
DEI, Diversity, Equity Inclusion, Social Justice, Technology, Report, infographics, dataviz










