
Everyone has that one pair at Soho New York’s S/S 2025 NYFW party
Madewell NYFW
Client
Madewell
Studio
Care of Chan
Creative Producer
Echo Yun Chen
Associate Producer
Jane Lee
Design
Ashley Wu
Event graphic collateral for Madewell’s NYFW Denim Campaign, “Everyone has that one pair.” Butcher paper, menu, and polaroid sleeve design for a buzzing pizza party collaboration with Fini Pizza at Madewell’s Soho Flagship store.
NYFW Campaign, Event




