Everyone has that one pair at Soho New York’s S/S 2025 NYFW party

Madewell NYFW

Client
Madewell

Studio
Care of Chan

Creative Producer
Echo Yun Chen

Associate Producer
Jane Lee

Design
Ashley Wu

Event graphic collateral for Madewell’s NYFW Denim Campaign, “Everyone has that one pair.” Butcher paper, menu, and polaroid sleeve design for a buzzing pizza party collaboration with Fini Pizza at Madewell’s Soho Flagship store.

NYFW Campaign, Event

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Poster House CMYK Council