Poster Machine

For Poster House’s permanent interactive experiences, the Poster Machine was developed as a tabletop interactive kiosk through which visitors can learn and experience the poster creation process. KUDOS deconstructed what goes through a designer’s brain and created a choose-your-own-adventure poster design game. Each step explains the significance and thought process of the basic ingredients required to make a poster: symbols, colors, phrases, fonts, and design styles. There are three themes: Propaganda, Film, and Advertising, for which KUDOS generated over 143,000 images to represent every possible path one visitor could take!

“We wanted to create a game that would engage people about design history, specifically through the lens of poster design. Good design is often assumed to be naturally occurring by non-practitioners; most people only notice bad design, if they notice design at all. The Poster Machine will hopefully give a glimpse into the creative process of poster design and encourage people to think about it differently.”

— Valerie Crosswhite (President) explaining the thought process behind the Poster Machine

Beyond the physical museum space, the Poster Machine has been developed as a microsite so that educators and visitors can experience the process on-the-go!

Awarded the 365: AIGA Year in Design 2021 in the Environmental/Experiential category.

Museum, Culture, Education, Interactive Kiosk, Build Your Own Poster