Empowering creators for a decentralized digital future at SXSW

Blockchain Creative Labs @ SXSW

Client
Fox, Blockchain Creative Labs

Lead Concept & Creative Direction
Whatever

Branding & Graphic Design
Kudos Design Collaboratory

Production Design
Small Bands of Misbehavior

KUDOS Design Collaboratory

Managing DIrector
JOHN KUDOS

Art Director
ASHLEY WU

Project Manager
Jess Mackta

Design
Ashley Wu, Fay Qiu, Jamus Marquette, Owen Febiandi, Lauwrencia E. D., Putu Yogiswara, Ilham Muhamad Firdaus, Greg Wong, Brian Smith, Adriana Marquette

3D
Imam Fadilah

POAPs
Christian Marc Schmidt, Joseph Gray, Kevin Hanes

Blockchain Creative Labs (BCL), FOX’s technology research and development arm, is on a mission to shape the future of content creation, distribution, and monetization by connecting creators and communities using innovative technology.

BCL House @ SXSW
At SXSW 2022, BCL debuted with “BCL House,” an immersive and interactive experience showcasing the power of blockchain technology for creators. Attendees explored cutting-edge NFT technology and exclusive NFT drops, watched live demonstrations and panel discussions with industry leaders, and engaged with interactive experiences that allow visitors to dive into the future of digital ownership and creativity. The space became a hub for innovation, connecting the creative community with the exciting potential of blockchain technology.

Branding
KUDOS developed a new visual branding system for BCL that was then applied to all aspects of BCL House at SXSW. Logos, a Web3-inspired website, lenticular badges, event posters, wayfinding graphics, and animated POAP NFTs all came together to deliver an immersive experience. A living logo, the B expanded from small use all the way to detailed poster size, building depth into scale. With strong visual language, the brand graphics were extended into a collaboration with Dolly Parton, Welcome to Dollyverse, and a private dinner with top-level executives of Blockchain Creative Labs and friends, showing the digital company’s flexibility and capability toward expansion and elegance.

Awarded the GDUSA American Graphic Design Award.