A virtual world where music, NFTs, and the magic of Dolly Parton come to life
Welcome to the dollyverse @ SXSW
Client
Blockchain Creative Labs, Dolly Parton
Lead Concept & Creative Direction
Whatever
Branding & Graphic Design
Kudos Design Collaboratory
Production Design
Small Bands of Misbehavior
KUDOS Design Collaboratory
Managing DIrector
JOHN KUDOS
Art Director
ASHLEY WU
Project Manager
Jess Mackta
Design
Ashley Wu, Owen Febiandi, Lauwrencia E. D., Putu Yogiswara, Ilham Muhamad Firdaus, Adriana Marquette, Erica Remmele, MacKenzie Schroeder
“Welcome to the Dollyverse” was an exciting interactive experience at SXSW 2022, where Dolly Parton teamed up with BCL to dive into the world of NFTs and the metaverse.
Kicking off with a conversation between Dolly Parton and James Patterson to promote their book Run Rose Run, and ending with a concert by Dolly Parton to promote the album of the same name, fans could grab exclusive digital collectibles and enjoy the live performance that was also streamed virtually in the Dollyverse.
The BCL brand was infused with the existing brand of Dolly Parton across logos, billboards, badges, signage, photo booths, and more.
Blockchain, NFT, Fox, SXSW, Festival, Pop-up Experience
